In order to enable the consumers to find local establishments that sell and serve Prichard's products, we built an administrative portal to manage retailers and bars.
Due to liquor distribution laws, selling spirits on the website was not an option, so we enabled eCommerce for gift shop product management and merchandise sales.
An asset library was added to help manage marketing assets for digital and print marketing.
The first step in our marketing strategy was to focus on the image and present the distillery in a way that reflected the quality of their products.
Once we had a design guide that came from the the branding and website initiatives, we were able to establish an overall image for the company.
Brand awareness was a key goal. This small town distillery competes with large well-known beverage companies. To set them apart, we targeted connoisseurs seeking best-in-class craft spirits.
Drink recipes served as the core foundation for our marketing effort. The target audience was looking for quality craft cocktails. Even classic cocktail recipes could be improved by using top shelf liquor like Prichard's.
By focusing on what the end consumer was craving we were able to generate demand locally and illustrate interest for distributors.
Cheers to another successful endeavor.
Founder & President