ML Healthcare
Website redesign and search visibility engagement
Where ML Healthcare stands, and where this takes it
ML Healthcare is replacing a legacy WordPress site that no longer earns search visibility with a Webflow site built to be found by attorneys, providers and patients — in search results and in AI answers.
The site runs on WordPress 4.4.2, released in December 2015. It describes the company well but answers none of the questions prospects search for. It earns about 22 organic visits a month and appears in none of the AI assistant answers we tracked.
Three phases: a search and answer-engine foundation, a design and Webflow build that launches with the pages needed to compete, and six months of optimization after launch.
A secure, low-maintenance site your staff can update without developers, positioned to rank and be cited for the medical lien and letter-of-protection questions competitors already own.
How the competition is being found
Before proposing any work, we measured where ML Healthcare stands against six firms competing for the same attorneys, providers and injured patients: search traffic, how much of each site is indexed, how often AI assistants mention them, and the technology underneath.
Estimated monthly organic visits from Google, United States, Sep 2025 – Aug 2026. Click a name in the legend to hide or show it. Source: Ubersuggest; third-party estimates are directional.
Competitive indexation
MoveDocs has a lower domain authority than ML Healthcare (14 against 17), yet earns 5,919 visits a month from 218 ranking keywords. The difference is pages built around what people actually search for.
AI answer visibility
We tracked 20 questions that attorneys, providers and patients ask AI assistants, across OpenAI, Gemini and Google AI Overviews. Of the 55 answers returned, none mentioned ML Healthcare. The brands below are the ones those answers recommend instead.
Source: Ubersuggest AI Search Visibility, last 30 days. The prompt set is a starting baseline and is refined around your audiences in Phase 1.
Technology stack
What the site has to work with
Eleven published pages, plus an attorney services page that doesn’t register in search data. Rather than review each page, we grouped them by the job they do today.
Home, About, and the attorney, provider and patient pages. They describe the company but answer no search questions. The homepage alone carries 82% of site traffic and 1,066 of its 1,376 backlinks.
Careers, Team, Affiliations and Contact. Necessary, with little search value. The Georgia Trial Lawyers Association Preferred Partner status is reduced to a line.
Common Questions puts every answer on one URL, so it can only rank for one thing. Request a Consultation runs attorneys and providers through a single form.
Patient Education has a heading and footer but no content, even though other pages link to it.
What competitors do differently
Two explainer pages earn more than 1,000 visits a month between them. Their plaintiff service page earns 89.
One question per URL under /faqs/. That structure holds 3,697 ranking keywords.
A single “What does LOP mean?” page ranks fifth for “lop”, a term searched 18,100 times a month.
Three goals, built for search and AI answers
These goals set the direction. The page-level plan — exact topics, URLs and priorities — is finalized with your team in Phase 1, once we have Search Console data that can’t be seen from outside.
Own the medical lien and letter-of-protection questions
Common Questions split into roughly fifteen individually indexable answers, plus seven new answer pages covering what a medical lien is, what a letter of protection is, and how liens are reduced at settlement.
More than 3,400 monthly searches in this question cluster, most of it at low competition.
Ranking keywords, organic visits, and mentions in AI answers.
Give each audience a clear path
Distinct attorney, provider and patient journeys with separate inquiry paths, so each sales conversation starts in the right place.
Visitors from the new answer pages land on a next step written for them instead of a general brochure page.
Qualified inquiries by audience.
Build proof and coverage
Provider network by specialty, states and regions served, attorney case studies, and an expanded affiliations page, added about three pages a month after launch.
The trust signals prospects compare when choosing between vendors, and the specifics AI assistants cite when recommending one.
Non-branded visibility and share of AI answers against the competitor set.
Three options, evaluated for maintenance and security
Staying on a WordPress version from 2015 isn’t an option, so we compared the three realistic paths forward: updating WordPress to a current version, moving to Webstudio (an open-source builder whose sites can be self-hosted), and moving to Webflow.
For a marketing site that collects no patient health information, a closed, managed platform removes the maintenance and security work instead of reassigning it. Both open-source options keep a server, a patch cycle and an attack surface on your side of the line. Webflow trades some portability for never having to maintain one.
Platform costs
Third-party costs are billed by the vendor directly to ML Healthcare and reflect list pricing at the time of writing.
Delivered in three phases
We lay the search foundation, design and build the new site, then spend six months growing it after launch. Phases 1 and 2 are a fixed fee; Phase 3 is billed monthly.
Search and answer-engine foundation
Done first, so the rebuild is designed around the demand it needs to capture and there is a clear before-picture on record. The research in this proposal is already complete and is not billed.
Design and Webflow build
The eleven existing pages rebuilt, plus the restructured FAQ and seven answer pages. Everything is built as templates and CMS collections, so pages added later are content work rather than development.
Post-launch search optimization
Begins at launch. The first weeks protect the migration; the rest of the phase builds out the proof and coverage pages from Goal 3, about three a month, on templates that already exist.
Pricing by phase
Payment schedule
The fixed fee for Phases 1 and 2 is billed in three equal installments. Phase 3 is billed separately, monthly in arrears, and is not part of the build fee.
Your project is scheduled and Phase 1 begins when the deposit is received. Non-refundable.
Page designs and design system signed off, before production build begins.
Site published to the live domain and redirects verified.
Billed in arrears. Can be canceled with 30 days’ notice after month three.
What’s included, and what isn’t
A fixed fee depends on a clear scope. These assumptions and exclusions define it, and the services below are available whenever you’re ready for them.
Assumptions
- Copy for the eleven existing pages is adapted from current content; full rewrites of those pages are not included.
- No patient health information is collected by, stored in, or passes through the marketing site.
- Photography, video and illustration are licensed stock unless commissioned separately.
- Two rounds of revisions per page design; further rounds are billed hourly.
- A named decision-maker provides timely review and sign-off.
- Legal and compliance review of published copy is ML Healthcare’s responsibility.
Not included in this proposal
- Any work on the account login or intake application.
- HIPAA compliance assessment, BAA negotiation or PHI handling.
- Hosting or support for the legacy WordPress site after cutover.
- Translation or multilingual versions.
- The services listed below, unless added to scope.
Also available from Peacock Studios
Campaigns that put attorneys and providers in front of your message while organic visibility builds.
Nurture sequences for referral partners and attorney relationships.
Route new inquiries straight into the systems your team already uses.
A refreshed identity and guidelines to carry across the new site and beyond.
Original imagery of your team and provider network in place of stock.
A steady presence that reinforces the expertise your answer pages establish.
Site updates, new pages and reporting after Phase 3 ends.
Portals and tools built for attorneys, providers or patients.
Getting started
Three steps take this from proposal to kickoff.
Approve and designate
Approve the scope and pricing, and name your stakeholders: who signs off, who handles billing, who covers IT, and who owns marketing and content.
Deposit
We send the deposit invoice. Your project is scheduled and Phase 1 begins as soon as payment is received.
Discovery
We meet with your stakeholders to understand the business, your audiences and your brand guidelines, so the new site positions ML Healthcare the way you want to be known.